Working commercially as a Director, Photographer and Artist, my approach is focused on the belief that embracing new formats & tech can help us tell better stories. The combination of soft aesthetics with the tongue-in-cheek and hyper real is always present.

With a background in Material Design plus an MA from London’s Royal College Of Art on Interactive Technology rather than Photography or Film training, I’m fortunate to have a unique outlook & knowledge that benefits the project I work on.

I love working in pieces that involve under represented voice & aim to create space for conversation, critique, self-expression and fun.

Based in East London UK I work, exhibit and talk Internationally.


Instagram / Facebook /

Hunger Magazine / KK

Outlet / King Kong

Magazine / Swarovski /

Wah Nails / Polyester

Magazine / Lotto / Sony /

Interscope / JWT / I-D

Magazine / Block9

©️ Muffadal Abbas 2020 All rights reserved.